As voice talent, we love being behind the mic, bringing words to life and making the magic happen. And of course we’d all love to wake up every day with our inboxes full of multiple jobs that will keep us busy for days and weeks to come.

But the reality is, this is a business of ebbs and flows. Yes, sometimes your inbox will be overflowing with work, and other days you’ll wonder if people even know you’re out there. (Bueller? Bueller?) That’s why marketing your business is so important.

Some people only market in the slow times, though, and that’s a HUGE mistake. They say it takes an average of SEVEN TIMES for people to hear a message before they remember it. And if you’re boldly reaching out into the webisphere to find new clients, how many of your messages go into the ether before you hear something back? Ten? Twenty? More? There’s no one-size-fits-all statistic for this. (It’s similar to your audition-to-booking ratio: everyone’s is different, and even each person’s may differ from month to month.)

So my best advice is: MAKE MARKETING A REGULAR PART OF YOUR VOICEOVER BUSINESS WORKFLOW. Whether it’s the first thing you do to start your day, or it’s your midday break, or end-of-day routine, the key is: do it consistently. Because even if every client you reach out to loves your voice and wants to work with you, chances are they don’t have a project that moment that they need you for. It could be days, weeks, or even months before they actually have something for you.

So a consistent stream of contacts and marketing will keep this flow going. Maybe today you book a job from a company you reached out to three months ago, and maybe tomorrow a new company wants to add you to their roster. Keep a steady stream of marketing going, and you’re more likely to keep a steady stream of work going.